Leading and Adapting Through Covid with Hotelier and Special Forces Veteran Larry Broughton
When most of America was busy hoarding toilet paper, people like Larry Broughton were laser focused on keeping their businesses alive.
If you believe lightning never strikes twice, you have never met Special Forces veteran – turned- influential- Hotelier Larry Broughton. From the Dotcom crash, to the 2008 market collapse, and now the COVID carnage being wreaked upon the economy, Larry has learned how to respond to lightning strikes with his own thunder.
Larry Broughton learned a lot about leadership during his time in the Special Forces.
He watched good leaders elevate their people and bad leaders disgust them. He took all those lessons to heart as he first led himself through personal adversity, and then built a hospitality company.
The hotel industry is demanding enough in good times, but Larry has now led his company through several disastrous national times that spelled the end of businesses and dreams for countless Americans.
The mandated lockdowns crippled businesses across the country. Travel, restaurant, and hospitality industries were forced to close their doors or risk massive penalties – including being arrested.
With people shut in their homes, travel plans, live events, and business meetings canceled, Larry’s hotels lost their income almost overnight. He was faced with deciding how to minimize the carnage in his company so it would outlast the prolonged severity of political maneuvering that extended lockdowns and restrictions well beyond timelines the average business could sustain.
In this episode, Larry shares his story of how he decided on the Special Forces, leadership lessons he learned, and the void he fell into upon leaving the military. He opens up about what COVID has done to the hospitality industry and the very hard decisions he made to ensure his business would not be a victim of the times.
Here are some of the things we discuss in this interview with Larry Broughton:
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