Zero to Hero With Mike Fallat From Dream Starters
Mike Fallat was at an impasse in his life when he made a New Year’s resolution that he turned into a whole new life for himself. The young corporate employee didn’t know exactly what he was searching for. He just knew the comfortable lifestyle he had now came at the expense of his happiness, and no paycheck was worth whispering his way through life on the outside when inside he felt like roaring.
Alone in a bar, surrounded by people in the holiday spirit, Mike Fallat felt detached from life around him. He’d been conflicted for what felt like years now. On the one hand, he had a good job with a nice paycheck and the potential to eventually climb in the company. It was what his parents had hoped for him and he knew a lot of people would be grateful to be in his shoes. On the other hand, he was miserable.
As the calendar ticked by and a new year approached, the thought of another year doing the same thing he was doing filled him with depression.
Mike Fallat was 30 years old and felt twice his age.
“If I’m going to be doing this for the rest of my life,” thought Mike Fallat, “there’s no point because I’m not happy. I’m not making anybody else around me happy. I know there is potential inside of me but I don’t know exactly what it is.”
That night a New Year’s resolution was made to pursue a life that fulfilled him.
With almost equal amounts of fear and courage, Mike stunned everyone around him with his announcement that he was leaving his job to create his own version of the American dream.
After years of moderate success mixed in with more than moderate failures, Mike found himself carrying more debt than he could manage on his own. This meant he had to take another job in another company while he caught his breath and mapped out his next path on the entrepreneurial journey.
It’s difficult to create and grow a business. It’s hard to withstand the skepticism, negativity, and even disappointment from family and friends on top of battling your own fears and struggles and doubt. Mike was discouraged to have to take a time-out from his journey but he knew it was not the end of the trail for him. He knew it was just a tactical detour as he recovered from his debt and laid out what he’d learned.
“Entrepreneurship is a journey of identity. It takes guts and you better be able to back it up somehow,” says Mike Fallat.
Now that he’d been out there and lived that life, Mike knew he had the stamina and the smarts to create his own success. He recognized that marketing is the area he’d fallen short in, and is the key differentiator between success and obscurity.
It’s important to stand out, and writing a book is a great way for a person to do so.
“If you can hack attention you can stand out from the people who are boring and you can beat these people. That’s the quintessential definition of the American dream,” says Mike. So he used all the knowledge he’d gained as material for his own book.
His story of recognizing the value of living a fulfilled life and the path he took to do so is told in his first book, Dream Starter. In that book, Mike outlines the principles of creating and building a business from nothing.
The book served its purpose. Mike was hired for speaking gigs that validated his concept. He realized the key to an entrepreneur’s first step is a book, and he doubled down on his effort to make his book serve as his own key to success.
Mike taught himself how to use Amazon algorithms to his benefit. He began posting quotes on Instagram at just the right time for the then-new platform to still be fresh. He developed a modest but highly engaged following.
The result of both achievements was an Amazon best selling book that captured the attention of people all over the country; People who wanted to be their own hero in their own story.
The pendulum of success began to swing back in the right direction. Mike was seeing results and making money doing something he enjoys doing. Success, at that time, meant having enough money to buy milk and eggs again, says Mike. It was momentum and it was all he needed to know he was on the verge of breaking through the wall he’d been behind.
Then came another call from someone who needed Mike’s help. A well respected and well-connected entrepreneur needed Mike to help him turn his book into an Amazon best seller. Anthony Lawley was frustrated that his own publisher was not properly marketing his book. Mike knew he could have that book ranked a top seller and he knew he could charge a fee to do so. That fee would plug another hole in his debt and buy him more time to grow. But Mike recognized another opportunity existed at that moment.
“I did it for free,” says Mike. All he asked his new client in return for his services was to share his name with others. Two days later Amazon had a new bestseller and Mike’s name was flying off the lips of a very happy client.
Things started to happen very quickly for Mike Fallat.
The calls came in and Mike began using his own template to write and market books for entrepreneurs. His fee went up as one Amazon best-seller after another was created. DreamStarters Publishing now has a team of writers and a 30-day timeline to write, review, and edit a book based on a client’s detailed and targeted interview and prep process. That book will then become an Amazon bestseller, which positions the client above the others vying for the same attention.
Mike managed to dial in to a problem people have and become the solution to that problem. Once a little boy who hated reading, Mike is now writing and publishing books for himself and his clients. In addition to the fee for his service, his clients are adding their endorsements and referrals as a bonus.
One referral went out to Mark Evans, a powerful force in the real estate investing world. Mark was so impressed with Mike and the work that he began introducing him to other heavy hitters in the industry, and Mike has become a force in his own right, in his own niche, as a result.
In two years, Mike has served hundreds of clients and his demand is increasing. Years of effort and struggle came together. Mike has big plans for his company and no intention of coasting on any level of success. He loves what he does and he loves the fact that anyone in this country can create a similar life for themselves, packed with fulfillment and potential.
He’s got his own version of the American Dream and he’s living it fully:The American Dream to me is building something, go after it. Something that benefits not just you but other people. Go solve this problem and you’ll be rewarded – Mike FallatClick To Tweet
Mike changed his life from one of perceived success to true success. He overcame the negativity of others and strengthened the power of his own proximity in the process. Once he made the commitment to himself to change his own life, he never looked back, and he loves helping other people build their own American Dream.
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